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Committed to Creating memories
Our Vision We believe in making every woman feel precious, unique, desirable and admired.
Our mission Is to create well-being for modern women by offering desirable jewellery and an unparalleled customer experience and to be the house of jewellery design of choice for the celebrations of each important occasion in life.
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Lace
Features delicate patterns that resemble artistic paintings that draw inspiration from the Arabic architecture with lacelike insertions illustrated by interwoven geometric silhouettes with malachite, black or white mother of pearl and turquoise creating mesmerizing contrast against the 18K yellow gold.
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Alif
Alif is a tribute to every woman. Inspired from the majestic first letter of the Arabic alphabet. This collection beautifully signifies strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic.
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Gaia
The first and only collection featuring lab grown diamonds that have the same physical, optical and chemical characteristics as natural diamonds using eco-friendly power that re-creates and accelerates the very same process diamonds are created in nature.
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Revolve
The Revolve collection celebrates the unlimited power of love through its repetition of delicate layers that radiate with diamond brilliance and golden sheen. Symbolizing emotions that last for eternity, each adornment becomes a treasured keepsake of the passion around which your life revolves.
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Stella d'Oro
Inspired by the unique six-petalled Stella d’Oro flower, which blooms every day during the blossoming season, reflecting the eternal beauty of a woman, never fading away. This collection represents eternal beauty, symbolized by the balanced shape of its six petals representing perfection, purity and good fortune, an accolade to the wondrous star of gold.
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Spring
The Spring collection features a unique prism cut, that enhances each stone’s natural beauty. Set in 18k yellow gold, these vibrant gems, often accompanied by dazzling diamonds, reflect a joyful blend of Arabian heritage, blissful emotions and contemporary style, making each piece truly timeless.
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Farfasha
A touch of elegance and glamour - Dreamily crafted with charm and finesse, a splash of colour and life, Farfasha is designed to reflect the poise in every woman.
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