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Alif
Alif is a tribute to every woman. Inspired from the majestic first letter of the Arabic alphabet. This collection beautifully signifies strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic.
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Dome
The Dome collection draws inspiration from the rich heritage of the region’s architecture, specifically the diverse and intricately designed ‘domes’ of the mosques and royal palaces in the Middle East and their majestic beauty.
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Fine Jewellery
Each Damas collection is conceived, designed and developed to harness a meaning and a message each jewel starts with a sketch embodying the innovative inspiration of the creative ideas of our designers. Made to make every woman feel special, precious and empowered.
