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Committed to Creating memories
Our Vision We believe in making every woman feel precious, unique, desirable and admired.
Our mission Is to create well-being for modern women by offering desirable jewellery and an unparalleled customer experience and to be the house of jewellery design of choice for the celebrations of each important occasion in life.
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Alif Unity
Alif Unity features necklaces, bracelets and for the first-time double motif drop earrings. The necklaces offer three main designs with full link chain or double rolo chain or Y rolo chain while the bracelets offer double rolo chain design and full link chain. All in 18K yellow gold. The pieces in this edition feature a singular hero Alif motif fully studded with brilliant diamonds further elevating the design.
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Al Qasr
The Al Qasr collection is inspired by the traditional patterns of Arabic art and architecture motifs, bringing to life the traditional and decorative art forms of Arabic heritage.
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Dome
Inspired from the region’s rich heritage and architecture, the collection showcases the intricate designed Mosque “domes” and the majestic palaces of the Middle East.
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Farfasha
A touch of elegance and glamour - Dreamily crafted with charm and finesse, a splash of colour and life, Farfasha is designed to reflect the poise in every woman.
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Lace
Features delicate patterns that resemble artistic paintings that draw inspiration from the Arabic architecture with lacelike insertions illustrated by interwoven geometric silhouettes with malachite, black or white mother of pearl and turquoise creating mesmerizing contrast against the 18K yellow gold.
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Qamar
Qamar takes inspiration from one of most fascinating celestial wonders, The Moon. Named Qamar to reflect the name of the glowing planet in Arabic. The motifs in these pieces are a manifestation of the undeniable charm of the moon, an entity which illuminates our nights and is one of the most powerful plants in our solar system controlling tides, rains, waters, and the seasons.
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