In Honour Of Her
As we mark Emirati Women’s Day and 50 years of the General Women’s Union, we celebrate the women shaping our future with pride and purpose. Alif stands as a symbol of empowerment — honouring her journey, her heritage, and her enduring light.
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A Tribute Of Every Women
Alif is inspired by the first letter of the Arabic alphabet — a powerful symbol of identity and strength. Crafted to honour the noble, rooted, and resilient spirit of Emirati and GCC women, Alif is a timeless tribute to her essence.
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EXPLORE
Alif Collections
Unity
Alif Unity features necklaces, bracelets and for the first-time double motif drop earrings. The necklaces offer three main designs with full link chain or double rolo chain or Y rolo chain while the bracelets offer double rolo chain design and full link chain. All in 18K yellow gold. The pieces in this edition feature a singular hero Alif motif fully studded with brilliant diamonds further elevating the design.
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Mosaic
Inspired by the intricate beauty of mosaic art, Alif Mosaic features vibrant gemstones arranged in patterned inlays over the hollowed Alif silhouette. Crafted in 18K gold, each piece is a statement of colour, heritage, and exceptional craftsmanship.Shop Alif Mosaic.
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Brilliance
The Alif collection evolves with Alif Brilliance, introducing stunning new designs adorned with rubies and emeralds, alongside its iconic diamonds. Each gemstone tells a unique story: diamonds symbolize strength, rubies embody courage, and emeralds reflect generosity.
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Eternal
Symbolising timeless strength and continuity, Alif Eternal features interlinked Alif motifs in sleek 18K gold. Elegant and enduring, each design embodies the unbreakable bond of identity and heritage in a refined, minimalist silhouette.
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Pave
This design collection elevates the iconic Arabic letter motif with pavé-set round brilliant diamonds. Crafted in 18k gold in yellow, rose or white, each piece transforms the signature Alif design into luxurious contemporary jewellery.
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Gold
At its purest, Alif is a statement of identity. This edition strips back to the essential — showcasing the iconic motif in sculptural 18K gold, available in yellow, white, and rose tones. Bold in meaning, minimal in form.
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