A Precious Gift for the most Precious One. Mother's Day Gifting.
Led by our most iconic collections, Alif. A tribute to every woman, Alif draws inspirations from the majestic first letter of the Arabic alphabet celebrating women and beautifully signifying strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic. Making for a perfect & meaningful gift this Mother’s day.Shop the Collection
To the Jewel of our Hearts. Mother's Day Gifting.
An icon dedicated to highlight that every woman is powerful, and every woman nurtures positive change, and every woman is inspiring. Every woman is an Alif woman.Shop the Collection
Mother's Day Collection
Features delicate patterns that resemble artistic paintings that draw inspiration from the Arabic architecture with lacelike insertions illustrated by interwoven geometric silhouettes with malachite, black or white mother of pearl and turquoise creating mesmerizing contrast against the 18K yellow gold.Shop the Collection
With a vibrant gem at their center each gemstone represents the heart making for a meaningful gift and a promise of a lifetime, and what better way to express your love than gifting your heart? Kanzi uses 18K rose gold and features necklaces, earrings, bracelets and rings.Shop the Collection
Alif is a tribute to every woman. Inspired from the majestic first letter of the Arabic alphabet. This collection beautifully signifies strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic.Shop the Collection
The Dome collection draws inspiration from the rich heritage of the region’s architecture, specifically the diverse and intricately designed ‘domes’ of the mosques and royal palaces in the Middle East and their majestic beauty.Shop the Collection
Designed as a celebration of life’s most cherished moments, inspired by the variously coloured sparkling shapes of fireworks with its captivating bursts of light and colour.Shop the Collection
Links a symbol of bonding and connection with a romanticized take to the link chain trend, making for jewellery that is feminine with ever relevant sophistication offering infinite styling options with adjustable chains and various lengths allowing you to multiply and layer them together or adjust and wear solo depending on your collar shape.Shop the Collection