Celebrating Diverse Beauty.
Damas is home to the most trendy and fashionable pieces of jewellery. Each collection reflects a distinctive style, celebrating the diverse beauty of women, everywhere.
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An Expression of Style & Personality.
Each design was crafted using intricate design innovation, bringing to the region the most versatile and unique statement pieces which can be worn in several ways to express every strong woman’s style and personality.
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Fashion Jewellery
Al Qasr
Al Qasr collection is inspired from the traditional motifs of both Islamic art and Arabic architecture, and specifically explores their use of beautiful geometric patterns.
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Amelia
The first edition of this collection is an escape to the grandeur of the historical architecture of Alhambra palace in Granada, Spain. The pieces express the patterns that lie within the walls of the palace and highlights the vivid colours that represent the spirit of Spain, its culture and landscapes.
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Ara & DC Baby
Features an array of delicate designs for children in a variety of 18k gold tones highlighting in the heart of each design a single precious diamond or gemstone.
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Farfasha
This is the comeback of an icon. Farfasha is a legacy of 16 years that keeps reinventing itself in celebrating natural femininity, the latest edition draws inspiration from the desert daisy Arfaj flower known for its radiant yellow colour and resilience as it flourishes even in the region’s arid desert while brightening up everything around it. The pieces are a testament to their own craftsmanship using pleated design and mother of pearl and semi-precious gemstones.
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Hope
Hope story continues with its newest capsule limited edition in collaboration with Nadine Kanso, the Arabic jewellery artisan and calligrapher reinterprets Hope with an innovative design that merges not only languages but cultures as well, as we step out from the recent challenges brought on by a global pandemic to revitalize Hope of a better now and of a better tomorrow.\
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Galeria
The Galeria collection revolves around simplicity, taking its inspiration from nature and geometry to craft minimalist jewellery whose versatility empowers every woman to style the pieces to express their unique personality. At the heart of the collection are dazzling, polished gold circles.
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Kiku
Kiku is a revival of pearl jewellery and an enchanting rendezvous between timeless classic and modern-day glamour. The collection features a striking take on the sophisticated aspect of pearls, giving them a vibrant new twist.
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Asala
Asala pays tribute to the timeless allure of Arabian style, expertly brought to life with authentic Italian craftsmanship and renowned Made in Italy quality. These pieces evoke a sense of wonder, catching the eye with their exploration of textures, colours, and silhouettes. Combining the beauty of heritage with contemporary style, these creations offer elegance and emotions in every detail.
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La Nature
La Nature is a celebration of the natural world, from the earth beneath our feet to the stars above. Each collection encapsulates this eternal inspiration and elevates it through artistry and imagination. Crafted with Italian savoir-faire and Made in Italy quality, La Nature items capture the delicate beauty of the world around us and layers it with deeper meaning, allowing every woman to express her connection to nature with elegance and style.
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Giulia
Giulia is everyday jewellery at its best. The jewellery pieces are made with stackability in mind with intriguing geometric motifs and the use of semi precious gemstones such as mother of pearl and black Spinel creating a beautiful visual interest and contrast against the 18K yellow or rose gold jewellery. the collection features rings, bangles & bracelets, earrings and necklaces. ideal for gifting and will easily transition from day to night.
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Moda
Moda is all about the world of contemporary fashion. Designed to make a statement day or night, Moda’s exquisite pieces reflect the most desirable shapes and silhouettes. Crafted in Italy with authentic Italian craftsmanship, Moda jewellery allows everyone to mix, match, and layer, creating a dazzling reflection of their unique personality and style.
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Prisma
Prisma is a tribute to the enduring beauty of geometric shapes, seamlessly blending classic and contemporary design. Crafted in Italy with true Italian craftsmanship, these pieces exhibit striking, minimalistic lines, offering a pure and sophisticated look. Within the realm of Prisma, infinite possibilities unfurl to transform the eternal allure of geometric shapes into the most desirable and wearable jewellery.
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