House Of Jewellery Design

Our story began over 100 years ago; we have since become the leading and most recognized jewellers in the Middle East with over 160 locations. Our name is synonymous with the unparalleled luxurious Arabian aesthetic. Innovation, craftsmanship and design integrity remains at the heart of everything we do.

Jewellery With Meaning

Each Damas collection is conceived, designed and developed to harness a meaning and a message each jewel starts with a sketch embodying the innovative inspiration of the creative ideas of our designers. Made to make every woman feel special, precious and empowered.

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Damas Collections

Al Qasr

Al Qasr collection is inspired from the traditional motifs of both Islamic art and Arabic architecture, and specifically explores their use of beautiful geometric patterns.

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Alif

Alif is a tribute to every woman. Inspired from the majestic first letter of the Arabic alphabet. This collection beautifully signifies strong roots, proud origins, and the core pillar as ‘Assel’ in Arabic.

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Amelia

The first edition of this collection is an escape to the grandeur of the historical architecture of Alhambra palace in Granada, Spain. The pieces express the patterns that lie within the walls of the palace and highlights the vivid colours that represent the spirit of Spain, its culture and landscapes.

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Ara

Features an array of delicate designs for children in a variety of 18k gold tones highlighting in the heart of each design a single precious diamond or gemstone.

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Dome

The Dome collection draws inspiration from the rich heritage of the region’s architecture, specifically the diverse and intricately designed ‘domes’ of the mosques and royal palaces in the Middle East and their majestic beauty.

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Damas Watches

 The range is created for both men and women, with two main categories, classic and sporty that are designed for both men and women where they were developed through a particular manufacturing method with exceptional quality in Switzerland specially for Damas.

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Farfasha

Farfasha

This is the comeback of an icon. Farfasha is a legacy of 16 years that keeps reinventing itself in celebrating natural femininity, the latest edition draws inspiration from the desert daisy Arfaj flower known for its radiant yellow colour and resilience as it flourishes even in the region’s arid desert while brightening up everything around it. The pieces are a testament to their own craftsmanship using pleated design and mother of pearl and semi-precious gemstones.

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Fireworks

Designed as a celebration of life’s most cherished moments, inspired by the variously coloured sparkling shapes of fireworks with its captivating bursts of light and colour.

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Gaia

The first and only collection featuring lab grown diamonds that have the same physical, optical and chemical characteristics as natural diamonds using eco-friendly power that re-creates and accelerates the very same process diamonds are created in nature.

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Kanzi

With a vibrant gem at their center each gemstone represents the heart making for a meaningful gift and a promise of a lifetime, and what better way to express your love than gifting your heart? Kanzi uses 18K rose gold and features necklaces, earrings, bracelets and rings.

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Kiku

Kiku is a revival of pearl jewellery and an enchanting rendezvous between timeless classic and modern-day glamour. The collection features a striking take on the sophisticated aspect of pearls, giving them a vibrant new twist. Kiku is a stunning mix of the everlasting and the modern, inspired by Dubai, the pearl of the Middle East.

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Lace

Features delicate patterns that resemble artistic paintings that draw inspiration from the Arabic architecture with lacelike insertions illustrated by interwoven geometric silhouettes with malachite, black or white mother of pearl and turquoise creating mesmerizing contrast against the 18K yellow gold.

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OneSixEight

Classic, chic and sophistication come together to form elegant pieces of jewellery, wearable everyday as a reminder of eternal love.

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Revolve

The exclusive Revolve collection was designed with a repetition of delicate layers, radiating with diamond brilliance and gold shine. The collection illustrates a theme of universal balance.

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Star

Introducing Star a one-of-a-kind Jewellery creation. Conceived to highlight the inner and outer beauty, the Star collection is fashioned to represent ‘You’. The design is trendy, modern with a hint of edginess which highlights the bold, strong, and playful characteristics of women in the Middle East.

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Turban

Turban is a line of cocktail rings that were created to allow each woman to represent her own style in a unique, modern, and fashionable way.

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Heart To Heart

Starflowers are a symbol of hope and harmony. The Heart to Heart collection explores the theme of unity and love, through the graceful patterns of the starflower brought together with numerous diamonds where individual petals resemble the heart. It is the ultimate symbol of unified devotion.

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